We found 4 issuescosting you truston markup.io.
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How the composite score works
The overall score is a weighted average of the categories: Getting the product 40%, Trust before buying 20%, Mobile 15%, Speed 15%, and Polish and audit 10%. It is never more than 10 points above the Getting the product score, because a product a visitor cannot get cannot score well on anything else, and never more than 25 points above the weakest category, so one badly broken area is not averaged away. Any issue in the main list caps it at 89, so a score above 90 means nothing worth fixing was found.
Each category starts at 100 and stays there when nothing was found in it, whether or not the inspection got that far. Each distinct verified finding deducts 60 points for a serious problem on the path from arriving to paying, 40 for another serious problem, 30, 15 or 8 by high, medium or low severity otherwise, and 4 for an audit finding. Each additional finding below the list takes 2 more points off the overall score, up to 10. Scores stop at zero and round to whole numbers. The formula is fixed and versioned, so the same saved evidence always receives the same score.
"Start for free" hides that the trial needs a credit card
Visitors who click "Start for free" expecting a no-commitment start are asked for a card that the home, pricing and signup pages never mentioned.
The home page buttons say "Start for free" and "Get started for free", and the pricing buttons say "Try 14 days free". The card requirement appears in only two places: the separate /pricing-page-faqs/ page ("Yes, a credit card is required to start your subscription") and the Marker.io comparison page, which says Marker.io needs no card. A visitor heading to the trial signup finds out about the card only after the "free" button has taken them into the signup flow.
Try it: Open markup.io and pricing and look for any mention of a card near the "Start for free" and "Try 14 days free" buttons. Then open /pricing-page-faqs/ and expand "Do I need a credit card to sign up?".
The Marker.io comparison says MarkUp has no annual plan
Buyers comparing MarkUp with Marker.io on price are told MarkUp has no annual discount, and the pricing page then sells yearly plans.
On /alternatives/markup-vs-marker-io/, the "Entry pricing" row of the "How we stack up" table lists MarkUp at "$79/mo, no annual option." In the same row, Marker.io gets credit for "$149/mo annual ($199 billed monthly)". The /pricing/ page has a Yearly toggle labelled "SAVE 2 MONTHS" with Pro at $990/yr, so a buyer comparing prices gets two different answers about MarkUp's billing options right before choosing a plan.
Try it: Open /alternatives/markup-vs-marker-io/ and read the "Entry pricing" row in "How we stack up". Then open /pricing/ and click Yearly.
The Customers page claims both 350K and 2 million+ users
Buyers checking social proof before a trial see two user counts that cannot both be true.
At the top of /customers/, the badge says "350K PEOPLE" and the subhead says "Over 350k people trust MarkUp". A few screens further down, a stat card says "2M+" and "2 million+ MarkUp users", and the page never explains how the two figures differ. A visitor meets this at the understand step, on the page meant to make the product credible before they sign up for a trial.
Try it: Open https://www.markup.io/customers/ and read the hero badge. Then scroll down to the stat card that says "2 million+ MarkUp users".
The Business trial button opens a signup page listing Pro limits
Teams who choose the Business plan see Pro allowances at signup and get no confirmation that Business was selected.
On /pricing/, the Pro and Business trial buttons both link to https://app.markup.io/signup?trial=true, and that URL carries no plan. The signup panel lists "50 MarkUps / Month" and "100GB storage", which are the Pro card's allowances. Business is sold at 200 MarkUps and 500GB, so a buyer who picks the higher plan meets Pro limits at the signup step.
Try it: On /pricing/, hover over or inspect the Business "Try 14 days free" button and the Pro one. Both point to app.markup.io/signup?trial=true, and that page lists 50 MarkUps and 100GB.
The home page has no Open Graph preview image
The head of the markup.io home page has og:title and og:description but no og:image, and twitter:card is set to "summary". When the home page is shared, the link preview has no image.
The home page is missing three security response headers
The response from https://www.markup.io/ is missing X-Content-Type-Options: nosniff, Referrer-Policy, and Cross-Origin-Resource-Policy.
The Start for free button has a focusable control nested inside it
The same pattern repeats on /pricing/ and the alternatives comparison pages. These buttons lead to signup, so assistive technology users meet the problem at that step.
The globe illustration on /customers/ has an aria-label it cannot carry
Assistive technology may ignore the label. The image is decorative and sits beside the "Used in more than 120 countries" heading.
The "Websites" label falls just short of the contrast minimum
The "Websites" label (#ExQATWMk__dom-container > p) shows white text on #7c5cfc at 17px. That gives a contrast ratio of 4.38:1, and WCAG AA requires 4.5:1. The same rule fails on /, /customers/ and /pricing/, but the gap is small and the label stays readable.
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